Positioning
The competitive environment in the financial services industry is not going to soften anytime soon. You can’t separate yourself from the herd with generic marketing materials or templates. A proven method of gaining traction among investor prospects is to be recognized and published.
Press coverage, particularly in the form of published articles, bestows an implied endorsement on you and your firm. Receiving the imprimatur of national media provides unparalleled credibility. Substantive, well-written articles position you as an industry expert, someone the media recognizes as an authority on the investment or planning topics you choose to write about.
Consistent press coverage can have a dynamic impact in attracting new investor inquiries, reinforcing client perception and elevating your marketplace visibility. As a bylined author or columnist, your name appears higher and more frequently on major search engines, in media data banks and editor resource files.
This is a sophisticated strategy at a cost most advisors can comfortably afford.
Article Reprints
Reprints of your published articles are forceful marketing tools. We provide you with PDF versions you can post on your website or convert to hard copy for distribution or waiting area reading.
Article reprints can be the basis for a targeted direct response campaign or incorporated into newsletters or blogs.
Do you conduct seminars or speak at industry conferences? Reprints make compelling support material.
Most advisors are not published. Article reprints enhance your prospect package and media kit.